Consumer Trends
Mondelez Taps BTS for Limited-Edition OREO Global Launch
The limited-edition SKU marks BTS's first global food partnership and introduces OREO's first-ever purple wafer — a dir…
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Consumer Trends
Duluth Trading, Old Milwaukee Launch 12-Piece Summer Collab
The Mount Horeb, Wis. workwear brand pairs with the heritage lager label in a lifestyle push targeting value-oriented o…
Consumer Trends
Cracker Barrel Launches Summer Sweepstakes in PR Roundup
The weekly digest spans energy, travel, and consumer brands — but F&B operators dominate the headline-grabbing promotio…
Consumer Trends
bibigo Activates Korean Food Push at PGA Tour's CJ CUP Byron Nelson
The No. 1 Korean food brand in the U.S. by CJ Foods uses a live tournament platform to drive consumer trial and brand a…
Consumer Trends
Nature's Own Cuts Ingredients 38%, Taps John Cena for Relaunch
80% of surveyed parents say they would switch bread brands for simpler ingredients, data the Thomasville, Ga. baker is …
Consumer Trends
Danimals Reformulates Kids' Yogurt With Three-Nutrient Claim
Smoothies line cuts total sugar 25% versus prior recipe; brand activates MAGNA-TILES co-promotion to drive summer shelf…
Consumer Trends
Bush's Beans Launches Three Limited-Edition Summer SKUs
The corrected release confirms a trio of novelty SKUs designed to drive trial and shelf velocity during peak grilling s…
Consumer Trends
Smucker's Milk-Bone Taps DC Studios' Supergirl for Limited-Edition Treats
The Orrville, Ohio-based packaged-foods group is deploying a licensed co-promotion to drive impulse purchases in the pe…
Consumer Trends
Barilla Upgrades Al Bronzo Line With Organic Cert, New Shape
The bronze-cut range now carries organic status across its lineup as Barilla targets premium at-home dining demand with…
Consumer Trends
King's Hawaiian Launches Minions Tie-In Snack Ahead of Film
The limited-time SKU marks the bakery brand's first major entertainment licensing deal, backed by a TV campaign and in-…
Consumer Trends
Ferrero Unveils Wonka Line and Cookie Hybrids at Sweets Expo
The Parsippany-based unit of Ferrero Group signals continued North America investment with a 12-month innovation pipeli…
Consumer Trends
Orangetheory, TRUBAR Strike Co-Branded Protein Bar Deal
Plant-based bar rolls out across Orangetheory studios, TRUBAR.com and Amazon; national retail expansion targeted throug…